HOW IT WORKS

Your Body Runs
on a Rhythm

One supplement for everything sounds convenient. But you might need different things at different times. And there is no one-size-fits-all solution. We designed supplements with the ingredients that work along side your natural rhythm at different moments.

The Science, Briefly

Your body's already running a schedule. We just listened to it.

Your body's already running a schedule. We just listened to it.

Somewhere just above the bridge of your nose is a tiny cluster of cells called the suprachiasmatic nucleus—your body's master clock. Every morning, light enters your eyes and resets this clock, which then signals the rest of your body that a new day has begun. It helps coordinate hormone release, adjusts your body temperature, influences how alert you feel, and affects how well you can concentrate and think.Two key hormones help shape how awake or sleepy you feel. Cortisol—often called the body's "wake-up" hormone—typically peaks about 30 to 45 minutes after you wake. Melatonin—the hormone that promotes sleepiness—begins to rise after dark. They're on opposite schedules: when one is high, the other is usually low. Together, they help explain why 9 a.m. feels very different from 9 p.m.

Most supplements ignore this entirely. We designed the products for the different moments.

Your 24-Hour Rhythm

Your 24-Hour Rhythm

Cortisol
Melatonin
Adenosine
Body Temp / Alertness

Somewhere just above the bridge of your nose is a tiny cluster of cells called the suprachiasmatic nucleus—your body's master clock. Every morning, light enters your eyes and resets this clock, which then signals the rest of your body that a new day has begun. It helps coordinate hormone release, adjusts your body temperature, influences how alert you feel, and affects how well you can concentrate and think.Two key hormones help shape how awake or sleepy you feel. Cortisol—often called the body's "wake-up" hormone—typically peaks about 30 to 45 minutes after you wake. Melatonin—the hormone that promotes sleepiness—begins to rise after dark. They're on opposite schedules: when one is high, the other is usually low. Together, they help explain why 9 a.m. feels very different from 9 p.m.

Most supplements ignore this entirely. We designed the products for the different moments.

WHAT’s INSIDE

Ingredients that don’t sound like a chemistry Textbook

Every ingredient earns its place. That means evidence-backed research, scientifically driven doses and Health Canada’s stamp of approval.

Adaptogens
Think of these as your body's stress moderators. Rather than blocking stress, they help your body respond to it more effectively—supporting resilience while reducing the risk of slowing you down.Ginseng, Rhodiola Rosea,
  • American Ginseng (Panax Quinquefolius)
    American Ginseng (Panax Quinquefolius)
  • Rhodiola Rosea
    Rhodiola Rosea
Nootropics
Ingredients selected for the moments that you need to support cognitive function—helping with focus, mental clarity and, for some ingredients, memory when you need to perform at your best.
  • Bacopa Monnieri
    Bacopa Monnieri
Foundational Vitamins
You've seen these on a lot of labels. The body's essential helpers. They support the everyday processes that keep your brain, body and energy systems working normally.
  • Vitamin B6 (Pyridoxine Hydrochloride)
    Vitamin B6 (Pyridoxine Hydrochloride)
  • Vitamin B12 (Cyanocobalamin)
    Vitamin B12 (Cyanocobalamin)
  • Vitamin C (Ascorbic acid, sodium ascorbate)
    Vitamin C (Ascorbic acid, sodium ascorbate)
  • Vitamin D (Cholecalciferol)
    Vitamin D (Cholecalciferol)
  • Vitamin E (d-alpha tocopheryl succinate)
    Vitamin E (d-alpha tocopheryl succinate)
Calm & Sleep
Helping you unwind at the end of the day. Supporting temporary relaxation or your natural sleep rhythm to help you have a restful night.
  • L-Theanine
    L-Theanine
  • Melatonin
    Melatonin
The Birds Word

Four Promises

Every ingredient earns its place. That means evidence-backed research, doses authorized by Health Canada.

Health Canada Authorized

Every SKU carries its own NPN.

Transparent Dosing

No proprietary blends. Every medicinal ingredient, right there on the label.

Batch Testing

Identity, microbiological. With own standard & audit in place. 

Made With Intention

Every ingredient chosen for a reason, dosed based on scientific evidence, built with specific moment in mind.

Proud Sponsor of the NHL®

Proud Sponsor of the NHL®

Proud Sponsor of the NHL®

Proud Sponsor of the NHL®

Proud Sponsor of the NHL®

Proud Sponsor of the NHL®

Proud Sponsor of the NHL®

Proud Sponsor of the NHL®

Supplements Made For Your Moments

Your body runs on a 24 hour rhythm. Each product is built to support different moments and parts of your day.

Find your moment. Find your bird.

Build My Energy

FOR THE DEMANDING MOMENTS

A daily dissolvable tablet designed to help increase your energy and resistance to stress over time. Not a quick jolt. Just helping to build a stronger baseline for your day. American ginseng, L-Theanine, B6 and B12.

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Switch On

FOR THE STRESSFUL MOMENTS

A dissolvable powder built for mornings that need focus. Rhodiola rosea, L-Theanine, B6 and B12 an adaptogenic combination that helps support cognitive function, mental focus and stamina and temporarily relieve symptoms of stress.

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Shield Up

FOR THE DEFENSE MOMENTS

A daily chewable multi-vitamin that combines the three most-asked-about essential micronutrients: vitamins C, D, and E that support your immune system and help protect cells from oxidative damage. No sugar coating. Just the basics, done properly.

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Boost My Energy

FOR THE LOCK-IN MOMENTS

An effervescent tablet for the afternoons that go sideways. Rhodiola rosea, American ginseng, and Lion's Mane dosed to help temporarily relieve symptoms of stress and support cognitive function when you need it.

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Sharpen My Mind

FOR THE ALERT MOMENTS

A chewable tablet with guarana (a natural source of caffeine), B6 and B12. Designed for the afternoon stretch when cognitive performance starts slipping.

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Connect My Brain

FOR THE THINK MOMENTS

A daily liquid shot with Phosphatidylserine and Bacopa monnieri. Two studied ingredients for cognitive function and memory support. Not a quick fix. A long-term investment in supporting your brain function.

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Feel Sexy

FOR THE SPARK MOMENTS

A capsule with Fenugreek and Maca. Two plant-based ingredients used traditionally to support emotional aspects of sexual health and overall wellbeing. No wild promises. Just a small help you can build around.

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Calm My Mind

FOR THE EXHALE MOMENTS

A vanilla in-mouth powder with Ashwagandha and L-Theanine: A traditional Ayurvedic herb paired with a calming amino acid. Designed for the end of the day, when your body stops but your head doesn't.

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Ready to Sleep

FOR THE OFF-DUTY MOMENTS

A chewable tablet with melatonin and L-Theanine. A simple sleep aid for the nights your body needs to reset. Travel, stress, screen overload, or just one of those weeks.

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Disconnect & Sleep

FOR THE UNPLUG MOMENTS

A chewable tablet with melatonin, and lutein and zeaxanthin esters (African marigold) a sleep aid with eye-health support built in. Designed for people whose days end staring at a screen, and whose sleep rhythms keep getting knocked off.

Shop The Moment — $19.99 Build & Save

Our products were designed with specific moments in mind and this image illustrates when these moments may appear in a day: Your day and night might look different. This should not be considered directions or recommendations for use. Always read and follow the product labels carefully and consult a health care practitioner if you have any questions